The Effects Of Advertising On Teens On The World Today

Communication Complications in Advertisements Teenagers views on the world today Advertisements surround us, and everyday they affect the unknowing minds of the younger generations. Researches have been investigating this topic for years, as the strategies these advertisements use are incredibly effective. This is shown through Pechmann Reibling (2006), Godbold Pfau (2000), Belstock, Connolly, Carpenter, Tucker (2008), Targeting teens. (1998) and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive due to the long history of the influence of advertisements. Companies use advertisements to persuade and affect young persons worldviews and health behaviors. What is the impact of advertising on†¦show more content†¦That is a ploy to get more teenagers to buy from them, basically making teenagers vessels for sales. Parents do not realize how much this affects themselves, without even knowing it parents are also being blindsided to the fact that their child is losing his/her identity to the marketing industry. God bold (2000) discusses the use of advertisements affecting adolescents health. Godbold (2000) stated that underage drinkers who saw an informative or information-based anti-drinking public service announcement were less likely to adhere peer pressure. â€Å"The average age of initiation of alcohol use for adolescents is between 13 and 14† (p. 411 412). That is how quickly children can be influenced, at such an early age those children are already exposed to so much and letting these advertisements influence them can lead to a harmful future, or no future at all. As those adolescents go their use of alcohol tends to increase and a variation of things could possibly happen to them. Alcohol-related highway accidents, violent crimes, truancy, low performance in school, and even dropping out of school, and lifelong alcohol abuse behaviors are all potential consequences of the introduction of alcohol at such a young age. Belstock et al (2008) and Pechmann (2006) show how marketers use ploys to get people to behave a certain way, they both have found they are very accurate inShow MoreRelatedEssay on Smoking in America1122 Words   |  5 PagesSmoking in America In the United States today, more than forty six million Americans are addicted to cigarettes. More people have died due to cigarette smoking than from narcotic drugs, World Wars I and II, and the Vietnam War combined (Bailey 1). The annual death toll for cigarette smoking is more than four-hundred thousand Americans a year, and is the number-one preventable cause of death in the United States. 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