The Success of Adidas - 1056 Words

THE HUMBLE SUCCESS OF ADIDAS Nowadays, the value of sports has been increasing more and more. So, it is important to have a good quality brands for the sportsmen to wear and equipments to use. Adidas is one of the most famous companies for producing the most quality sport goods. â€Å"Many people believe that the name Adidas is an acronym that stands for all day I dream about sports. This idea has been popularly passed around for many years, but it is utterly false. While it may be used that way nowadays, the truth is that the name Adidas actually stands for the name of the companys founder, Adi Dassler† (watchshop.com , 2013). Therefore, this essay will talk about the history, products and sponsorship. However, Adidas have a rich†¦show more content†¦They are both successful in their own way but there’s no question that Adidas is the one who is more successful. Adi didn’t give up just because they got split up and that is one of the reason he became so successful. Even after his death his vision and the quality of his never dies (watchshop.com , 2013). At the beginning shoes were the only thing that was made but as time goes by, Adidas increase their range and production of the goods. In today’s life Adidas is increasing their range from shoes to accessories and all kinds of sportswear. They are mainly concentrated in football, basketball, running and training (Runau ,2010, pg-2). Lastly, Adidas has become one of the best sportswear makers and have sponsored quite a lot of sportsmen, events and many more. They are the sponsor of FIFA and they had agreed to continued sponsor for a long-term in 2011 (businessinsider.com, 2011). In 2009 Adidas had agreed to sign as the first official partner for the Euro 2012 competitions. They had signed and agreed that they will be the one to supply every equipment’s needed. This signing has included not only Euro 2012 but also include all the Euro tournaments till 2017. Similarly, which also includes all the under 21 championship and women’s championship (McCullagh, 2009). Also, they were the official sponsor of the London 2012 Olympics and they were the one who supply all the equipment and sportswear (Jamstern , 2007). Likewise Adidas hadShow MoreRelatedFactors That Contribute to Success of Adidas1451 Words   |  6 Pagesonly become a great entertainment, occupation and lifestyle, but also a solid business as well. Adidas Corporation is one of the famous marketers of sports apparel and athletic shoes among others. The founder of Adidas, Adi Dassler through his own marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise. In order to keep with the brand image, Adidas came out with the distinctive logo and its advertising logo, â€Å"Impossible is Nothing† and being successfulRead MoreThe Success Of Nike And Adidas1216 Words   |  5 PagesIn the recent years, it has become almost impossible to obtain certain sneakers (particularly certain styles from Nike and Adidas) due to very high demand with a very limited supply. Because of this, a resale market has been established where these certain styles are sold by people able to obtain them with profit margins ranging from $100-$1000. As a reseller, negotiating the buying and selling price of shoes is something that I deal with on an almost daily basis. Over the past few weeks howeve rRead MoreNike/Adidas: Key factors that influence success of Nike and Adidas, Swot Analysis.2076 Words   |  9 PagesBrand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. 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The strategic positioning statement of Adidas Group states that the company identifies as its strongest consumer market the 20- to 29-year-old age group, who are involved with sports somehow;